Consumer Behaviour (Hardback)
  • Consumer Behaviour (Hardback)
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Consumer Behaviour (Hardback)

(author), (author)
£44.99
Hardback Published: 05/08/2000
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A textbook which focuses on economic, demographic and sociocultural trends, serving to alert students to the many aspects that impact buyer behaviour and long-term strategic planning. The EKB model as well as core chapter information, has been updated to reflect the impact of technology on consumer behaviour. In addition, there is inclusion of information detailing psychological processes and their affects on consumer behaviour.

Publisher: Cengage Learning, Inc
ISBN: 9780030211089
Weight: 1434 g
Dimensions: 284 x 222 x 25 mm
Edition: 9th Revised edition

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