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Consumer Behavior (Hardback)
  • Consumer Behavior (Hardback)

Consumer Behavior (Hardback)

(author), (author)
Hardback 576 Pages / Published: 16/01/2010
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This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.

Publisher: McGraw-Hill Education - Europe
ISBN: 9780073404769
Number of pages: 576
Weight: 1233 g
Dimensions: 271 x 203 x 25 mm
Edition: 9th Revised edition

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