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Communication Research Statistics (Paperback)
  • Communication Research Statistics (Paperback)

Communication Research Statistics (Paperback)

Paperback 600 Pages / Published: 08/06/2006
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Written in an accessible style using simple and direct language, Communication Research Statistics guides students through the statistics actually used in most empirical research in communication and the social sciences. This book is the only work in communication that includes details on statistical analysis of data with a full set of data analysis instructions based on SPSS 12 and Excel.

Publisher: SAGE Publications Inc
ISBN: 9780761929871
Number of pages: 600
Weight: 990 g
Dimensions: 231 x 187 x 27 mm

"Reinard sets forth a solid intermediate level statistics book that could serve students in advanced researcg classes quite well. In essence, this text would help with the quagmire many students encounter when reading statistics books." -- S.-A. Welch
"Each chapter provides a minimum of formulae and avoids complex numerical computations. To some, this approach will appear to be the end of the world as we know it. But, in my experience, detailed examination of statistical formulae via hand computations leads to anxiety about arithmetic rather than a deepening of understanding of statistics for a majority of students. It is only after the anxiety is dealt with, and the student has a degree of facility with statistics, that a deepening understanding can occur with such methods. The book adopts a conceptual rather than a computational approach, and this is to be commended." -- Stephen Cox

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