• Sign In
  • Help
  • My Basket0
The books you love, the emails you want
Opt in by 25 May or you'll stop hearing from us
REVIEW NOW
Basic Marketing Research
  • Basic Marketing Research
zoom

Basic Marketing Research

(author), (author), (author)
£129.54
Mixed media product 594 Pages / Published: 22/04/2009
  • Not available

This product is currently unavailable.

  • This item has been added to your basket

Check Marketplace availability

Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.

Publisher: Cengage Learning, Inc
ISBN: 9781439041390
Number of pages: 594
Weight: 1451 g
Dimensions: 279 x 221 x 25 mm
Edition: 7th ed.

You may also be interested in...

Consumerology
Added to basket
£12.99
Paperback
Marketing Research
Added to basket
Guerrilla Marketing Research
Added to basket
Trend Forecaster's Handbook
Added to basket
Decoded - the Science Behind Why We Buy
Added to basket
Why We Buy
Added to basket
£11.43
Paperback
The Practice of Market Research
Added to basket
Marketing Research
Added to basket
Hooked
Added to basket
£12.99
Hardback
Customer Analytics for Dummies
Added to basket
Stickier Marketing
Added to basket
£19.99
Paperback
Decoding the New Consumer Mind
Added to basket
Consumer Behaviour
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.