Basic Marketing Research
  • Basic Marketing Research
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Basic Marketing Research

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£129.54
Mixed media product 594 Pages / Published: 22/04/2009
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Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.

Publisher: Cengage Learning, Inc
ISBN: 9781439041390
Number of pages: 594
Weight: 1451 g
Dimensions: 279 x 221 x 25 mm
Edition: 7th ed.

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