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Basic Marketing Research with Excel: United States Edition (Paperback)
  • Basic Marketing Research with Excel: United States Edition (Paperback)
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Basic Marketing Research with Excel: United States Edition (Paperback)

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£177.49
Paperback 416 Pages / Published: 29/03/2011
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A concise presentation of marketing research fundamentals.

Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers.

The ISBN above is just for the standalone book, if you want the book/IBM ® SPSS ® 18.0 Integrated Student Version you shoud order the ISBN listed below.

0132490633 / 9780132490634 Basic Marketing Research with Excel & IBM ® SPSS ® 18.0 Integrated Student Version Package

Package consists of

0132151715 / 9780132151719 IBM ® SPSS ® 18.0 Integrated Student Version

0135078229 / 9780135078228 Basic Marketing Research with Excel

.

Publisher: Pearson Education (US)
ISBN: 9780135078228
Number of pages: 416
Weight: 690 g
Dimensions: 241 x 195 x 14 mm
Edition: 3rd edition

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