Attitudes, Personality and Behaviour (Paperback)Icek Ajzen (author)
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The book examines:Recent innovations in the assessment of attitudes and personalityThe implications for prediction of behaviour of these innovationsDifferences between spontaneous and reasoned processesThe most recent research on the relations between intentions and behaviourWhile the book is written primarily for students and researchers in social, personality, and organizational psychology, it also has wide-reaching appeal to students, researchers and professionals in the fields of health and social welfare, marketing and consumer behaviour.
Publisher: Open University Press
Number of pages: 192
Dimensions: 242 x 173 x 12 mm
Edition: 2nd edition
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