Advertising and Integrated Brand Promotion (Hardback)
  • Advertising and Integrated Brand Promotion (Hardback)
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Advertising and Integrated Brand Promotion (Hardback)

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£47.99
Hardback Published: 31/05/2002
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Like other aspects of business, good advertising is the result of hard work and careful planning. Creating good advertising is an enormous challenge. Imaginative and refreshingly honest, Advertising and Integrated Brand Promotion, 3e continues the tradition of providing students with a solid understanding of advertising strategy. The table of contents is designed to follow the same process that advertising agencies follow.

Publisher: Cengage Learning, Inc
ISBN: 9780324113808
Weight: 1928 g
Dimensions: 279 x 216 x 32 mm
Edition: 3rd Revised edition

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