This text contextualises study skills within the specific discipline of marketing. As a companion to marketing programmes, the text provides access to a wide range of resources that enable students to develop the skills and competences they need to succeed in their studies, and beyond into a career in marketing. This text is designed to be accessible to students of marketing, whether that is a single module within a broader programme of business studies, or masters in marketing. It is intended to be a companion text on marketing programmes primarily for those students studying the marketing discipline in the UK and Europe the first time. Content is then built around the learning journey of typical students of marketing, starting with the first weeks of study in marketing, then initial assignments on to completion of a final year thesis and the marketing career search.This title identifies the learning journey of typical students of marketing, starting with the first weeks of study in marketing, then initial assignments on to completion of a final year thesis and the marketing career search. It presents a range of views on how key skills and study competences can be developed as they are typically faced by marketing students. It explains the academic processes used in developing learners in order to assist in presenting the suggestions for personal development. It shares typical learner's voices so that readers may understand the issues they are dealing with are (probably) not unique to them.
Publisher: Open University Press
Number of pages: 176
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