Every year the art of advertising and graphic design becomes more sophisticated, as does the technology involved in the production of this work. This book attempts to provide the most current overview of the techniques and information all advertising artists and graphic designers need to know to make their ideas, from initial layouts to a finished printed piece or TV commercial. This book covers both traditional paste-up skills and the new video and computer techniques that are dramatically changing the face of advertising and graphic design. The range of information covered means that this should prove of interest as an introduction to beginners and students as well as a reference book for the professional involved in these fields.
Publisher: Watson-Guptill Publications
Weight: 467 g
Dimensions: 234 x 156 x 15 mm
You may also be interested in...
Thank you for your reservation
Your order is now being processed and we have sent a confirmation email to you at
When will my order be ready to collect?
Call us on or send us an email at
Unfortunately there has been a problem with your order
Please try again or alternatively you can contact your chosen shop on or send us an email at