Strategy for Business: A Reader - Published in Association with The Open University (Hardback)Mariana Mazzucato (editor)
- We can order this from the publisher
Strategy for Business provides a comprehensive selection of essential readings, covering six key areas in business strategy:
What is Strategy?
Competition and Industry Effects
Resources, Capabilities and Core Competencies
Strategic Innovation and Firm Size
Organisational Structures, Learning and Knowledge Management
the Global Information Economy
It contains dynamic chapters on strategy and includes classics in the field of strategy which continue to provide the theoretical background of more recent innovative work. Strategy for Business will be essential reading for those seeking an understanding of the changing nature of organizations and the world of business. It is particularly intended for students taking courses in strategy, organizational change and more general management courses at undergraduate level; it will also be an excellent resource for masters and postgraduate students.
This text is a course Reader, in a series of three (alongside Decision Making for Business, and Policy Issues for Business), which make up the main teaching texts of The Open University undergraduate course Business Behaviour in a Changing World (B300).
Publisher: SAGE Publications Inc
Number of pages: 400
Weight: 1020 g
Dimensions: 246 x 189 x 32 mm
You may also be interested in...
Would you like to proceed to the App store to download the Waterstones App?
Alternatively, for multiple items you may find it easier to add to basket, then pay online and collect in as little as 2 hours, subject to availability.