Strategisches Internetmarketing (Paperback)
  • Strategisches Internetmarketing (Paperback)
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Strategisches Internetmarketing (Paperback)

(editor), (editor)
£50.99
Paperback 503 Pages / Published: 07/10/2002
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"Strategisches Internetmarketing" behandelt die Integration des Internet in das Marketing und die strategische Unternehmensplanung. Uber 30 Autoren aus Wissenschaft und Praxis beleuchten aktuelle Fragestellungen zu diesem Thema. Es werden eine Reihe von Thesen zur zukunftigen Entwicklung des strategischen Internetmarketing vorgestellt. Diese Prognosen wurden von Marketingexperten in einer Onlinebefragung im Sommer 2002 auf die Wahrscheinlichkeit ihres Eintreffens hin bewertet.

Publisher: Gabler
ISBN: 9783409119924
Number of pages: 503
Weight: 860 g
Dimensions: 244 x 170 x 26 mm
Edition: 2002 ed.

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