Strategisches Account Management (Paperback)
  • Strategisches Account Management (Paperback)
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Strategisches Account Management (Paperback)

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£63.99
Paperback 174 Pages / Published: 31/07/2012
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Nicht selten liefert nur ein kleiner Anteil von Kunden den grossten Beitrag zum Cashflow eines Unternehmens. Hier verborgene Wertpotenziale werden jedoch von den wenigsten Unternehmen strategisch und operativ genutzt. Die Autoren beschreiben in ihrem Buch Wege und Instrumente, wie Strategisches Account Management mit der CRM-Methodologie verbunden werden kann.

Publisher: Springer Fachmedien Wiesbaden
ISBN: 9783322869524
Number of pages: 174
Weight: 249 g
Dimensions: 229 x 152 x 10 mm
Edition: Softcover reprint of the original 1st ed. 200

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