Strategies for International Industrial Marketing: The Management of Customer Relationships in European Industrial Markets - Routledge Library Editions: International Business (Hardback)Peter W. Turnbull (editor), Jean-Paul Valla (editor)
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This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
Publisher: Taylor & Francis Ltd
Number of pages: 324
Weight: 671 g
Dimensions: 235 x 159 mm
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