This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.
Publisher: Taylor & Francis Ltd
Number of pages: 248
Weight: 612 g
Dimensions: 248 x 171 x 23 mm
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