Strategies for Electronic Commerce and the Internet - Strategies for Electronic Commerce and the Internet (Hardback)Henry C. Lucas (author)
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A guide to help business managers better compete in the age of the internet and electronic commerce.
This book offers a novel approach for analyzing and developing business strategies for the Internet and electronic commerce. The topics addressed include how to predict which firms will be successful, how a manager should respond to competitors who adopt the Internet and electronic commerce, and how a company can obtain a competitive advantage in times of intense competition and proliferating information technology. The book uses case studies (including Dell Computer, Cisco Systems, Charles Schwab, and Merrill Lynch) and develops a dynamic resource-based model of strategy.
Publisher: MIT Press Ltd
Number of pages: 279
Weight: 503 g
Dimensions: 229 x 152 x 13 mm
[A] serious study of corporate strategies and alternative models of efficiency enabled by technology.* Booklist *
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