Herausgeber und Autoren stellen die gesamte Wertschopfungskette auf den Prufstand. Mit Konzepten u. a. zu Life Science Informatics, Supply Chain Transformation und integriertem Customer Relationship Management bieten sie nutzliche Handlungsansatze und konkrete Entscheidungshilfen fur die Praxis.
Publisher: Gabler ISBN: 9783409123716 Number of pages: 266 Weight: 542 g Dimensions: 244 x 170 x 14 mm Edition: 2003 ed.
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