Strategic Social Media: From Marketing to Social Change (Hardback)
  • Strategic Social Media: From Marketing to Social Change (Hardback)
zoom

Strategic Social Media: From Marketing to Social Change (Hardback)

(author), (author)
£65.00
Hardback 358 Pages / Published: 04/11/2016
  • We can order this

Usually dispatched within 1 week

  • This item has been added to your basket
Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.
Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platformProvides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the futureEmphasizes social responsibility and ethics, and how this relates to capitalizing on market shareHighlights marketing strategies grounded in research that explains how practitioners can influence audience behaviourEach chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media hold

Publisher: John Wiley & Sons Inc
ISBN: 9781119259190
Number of pages: 358
Weight: 816 g
Dimensions: 253 x 199 x 25 mm

You may also be interested in...

Contagious
Added to basket
£8.99
Paperback
Hegarty on Creativity
Added to basket
Web Marketing All-in-One For Dummies
Added to basket
Life's A Pitch
Added to basket
Mid-Century Ads
Added to basket
£15.00
Hardback
Inside Her Pretty Little Head
Added to basket
Raving Fans!
Added to basket
£8.99
Paperback
Selling
Added to basket
DK
£5.99
Paperback
Selling to Win
Added to basket
£14.99
Paperback
Marketing in easy steps
Added to basket
Marketing For Dummies
Added to basket
The Economist: Marketing for Growth
Added to basket
The Sales Bible, New Edition
Added to basket
SPIN (R)-Selling
Added to basket
£20.99
Paperback
The Sell
Added to basket
£14.99
Paperback

Reviews

Please sign in to write a review

Your review has been submitted successfully.