• Sign In
  • Help
  • My Basket0
Strategic Research and Political Communication for NGOs: Initiating Policy Change (Paperback)
  • Strategic Research and Political Communication for NGOs: Initiating Policy Change (Paperback)
zoom

Strategic Research and Political Communication for NGOs: Initiating Policy Change (Paperback)

(author), (author), (author)
£14.99
Paperback 208 Pages / Published: 15/10/2009
  • We can order this

Usually despatched within 2 weeks

  • This item has been added to your basket

Check Marketplace availability

This unique and easy-to-use book offers a new paradigm to NGO managers in effecting policy change. Introducing corporate research and strategy tools such as market and organizational analysis, it goes on to apply these to case studies to exemplify the remarkable similarities between the NGO sector and the for-profit sector. Drawing on principles of corporate governance, the author presents a clear, step-by-step, hands-on approach to positioning one's cause effectively with stakeholders, policy-makers, media and the general public. By recognizing the role of communication in the 21st century, the book emphasizes the importance of effectively using new channels and interfaces of digital communication (such as online social networking sites) to generate and maintain visibility, mobilize campaigns and initiate policy change. With illustrative examples of Best Practice based on case studies of Indian and International NGOs, this book is an essential read for NGO managers and communication programme officers, social work administrators and other professionals engaged in the field of social work.

Publisher: SAGE Publications India Pvt Ltd
ISBN: 9788132101208
Number of pages: 208
Weight: 227 g
Dimensions: 215 x 139 x 10 mm

You may also be interested in...

Debating Development
Added to basket
Borders among Activists
Added to basket
Hope in Hell
Added to basket
£14.95
Paperback
The Good Project
Added to basket
£20.50
Paperback
Advocacy in Conflict
Added to basket
Empire of Humanity
Added to basket
Can NGOs Make a Difference?
Added to basket
Doctors Without Borders
Added to basket
Humanitarian Ethics
Added to basket
£25.00
Paperback

Reviews

Please sign in to write a review

Your review has been submitted successfully.