Strategic Planning for the Small Business (Paperback)Craig S. Rice (author)
Paperback 267 Pages / Published: 01/11/1993
- Not available
Tells how to evaluate current position, identify opportunities, threats, and objectives, select tactics, develop a marketing plan, conduct testing, perform financial analysis, and obtain financial backing.
Publisher: Adams Media Corporation
Number of pages: 267
Weight: 431 g
Dimensions: 241 x 159 x 19 mm
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