Strategic Operations Management: The New Competitive Advantage (Hardback)Robert H. Lowson (author)
- We can order this
Includes chapters covering customising operational strategies for retail, manufacturing, services and SMEs, and sections on eBusiness and complexity theory in relation to operations theory.
*extended case-studies including several from Europe and the USA
*chapter introduction and 'maps' to aid reader accessibility
*'time out' boxes to prompt the reader to reflect on what has been learnt
*'critical reflection' boxes that analyse theories and models.
Publisher: Taylor & Francis Ltd
Number of pages: 352
Weight: 907 g
Dimensions: 248 x 171 x 21 mm
'Useful teaching text for students concerned with strategic operations management. Includes well-structured learning objectives and discussion questions as well as case studies and website support.' - Long Range Planning
Robert Lowson's book breaks new ground in its review of the way in which value is created and differentiation achieved through superior operations strategies. Using appropriate examples and case studies the book brings to life the new ideas that are being adopted by leading organizations. The insights that it provides will guide managers and students in their search for understanding of the concepts and tools that underpin excellence in operation strategies. - Martin Christopher, Cranfield School of Management.