Strategic Marketing: Creating Competitive Advantage (Paperback)
  • Strategic Marketing: Creating Competitive Advantage (Paperback)
zoom

Strategic Marketing: Creating Competitive Advantage (Paperback)

(author), (author), (author)
£49.99
Paperback 600 Pages / Published: 09/04/2015
  • In stock online
  • Free UK delivery

Usually dispatched within 24 hours

  • This item has been added to your basket
Your local Waterstones may have stock of this item. Please check by using Click & Collect
The third edition of Strategic Marketing examines the ways in which companies create and sustain their competitive advantage. Utilizing a robust marketing strategy framework, it covers each of the central questions in the popular "WWHD" model: Where are you now? Where do you want to be? How will you get there? Did you get there? This framework provides students with the tools and techniques to assess the role of marketing strategy in an organization, and to evaluate its impact and contribution. This text is accompanied by an Online Resource Centre which provides: For students: Chapter summaries Internet exercises Key themes and further reading Web links For lecturers: Additional case studies Guide to additional case studies Answers to case questions Case analyses and teaching notes PowerPoint slides Test bank Links to video clips on strategic issues

Publisher: Oxford University Press
ISBN: 9780199684090
Number of pages: 600
Weight: 974 g
Dimensions: 244 x 189 x 23 mm
Edition: 3rd Revised edition

You may also be interested in...

Marketing For Dummies
Added to basket
The Economist: Marketing
Added to basket
The Challenger Sale
Added to basket
Selling to Win
Added to basket
£14.99
Paperback
The Sell
Added to basket
£14.99
Paperback
Copywriting
Added to basket
£19.99
Paperback
The Trusted Advisor
Added to basket
Contagious
Added to basket
£8.99
Paperback
Hooked
Added to basket
£12.99
Hardback
Growth Hacker Marketing
Added to basket
Essentials of Marketing
Added to basket
Do Purpose
Added to basket
£8.99
Paperback
Life's A Pitch
Added to basket
Marketing Management, Global Edition
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.