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Strategic Marketing: Theory & Applications for Competitive Advantage (Paperback)
  • Strategic Marketing: Theory & Applications for Competitive Advantage (Paperback)
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Strategic Marketing: Theory & Applications for Competitive Advantage (Paperback)

(editor), (editor)
£40.99
Paperback 384 Pages / Published: 03/12/2009
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Strategic marketing: Theory and applications for competitive advantage introduces the theories and formulation of strategic marketing, discusses the analysis of the environment, and how to apply and evaluate the concepts (to satisfy customer wants and needs while meeting company objectives) in a Southern African setting through case studies.

Publisher: Oxford University Press Southern Africa
ISBN: 9780195987065
Number of pages: 384
Weight: 560 g
Dimensions: 240 x 170 x 20 mm

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