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Strategic Marketing Management: Cases and Applications (Paperback)
  • Strategic Marketing Management: Cases and Applications (Paperback)
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Strategic Marketing Management: Cases and Applications (Paperback)

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£70.99
Paperback 725 Pages / Published: 01/09/1995
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Focusing on the major decision-making challenges facing marketing managers in the late 1990s, this text's cases include a broad range of companies. It reflects marketing management priorities: market orientation, growth strategies, and target market strategies.

Publisher: McGraw-Hill Education - Europe
ISBN: 9780256136890
Number of pages: 725
Weight: 1050 g
Edition: 5th Revised edition

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