Strategic Marketing Communications (Paperback)
  • Strategic Marketing Communications (Paperback)
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Strategic Marketing Communications (Paperback)

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£29.95
Paperback 300 Pages / Published: 01/07/1999
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This textbook follows the advanced level syllabus in Marketing Communications for the CIM syllabus. Approaching the subject of marketing from an international perspective, Strategic Marketing Communications features case studies, model documents and checklists.

Publisher: Kogan Page Ltd
ISBN: 9780749429188
Number of pages: 300
Weight: 470 g
Dimensions: 232 x 155 x 19 mm
Edition: 2nd Revised edition

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