Strategic Marketing 2018: Market-Oriented Corporate and Business Unit Planning (Paperback)
  • Strategic Marketing 2018: Market-Oriented Corporate and Business Unit Planning (Paperback)
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Strategic Marketing 2018: Market-Oriented Corporate and Business Unit Planning (Paperback)

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£27.99
Paperback Published: 19/08/2017
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Dieses Lehrbuch fuhrt in verstandlicher, systematischer und knapper Form in die Problemfelder der Marketingplanung ein. Sowohl die Marketingplanung auf der Unternehmens- und Geschaftsfeldebene als auch die Planung des Marketing-Mix werden behandelt. Mit Hilfe von zahlreichen kurzen Fallbeispielen werden wesentliche Aspekte des Inhaltes veranschaulicht. Die Autoren haben in der 7. Auflage alle Kapitel uberarbeitet und diverse neue Praxisbeispiele aufgenommen. Bei der Markenfuhrung wurden einige Grundlagen erganzt.

Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN: 9783658184162
Dimensions: 240 x 168 mm
Edition: 2018 ed.

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