Strategic Management: Competitiveness and Globalization (Paperback)
  • Strategic Management: Competitiveness and Globalization (Paperback)
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Strategic Management: Competitiveness and Globalization (Paperback)

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£45.99
Paperback Published: 22/01/2008
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This eighth edition case book includes 30 all new cases with an effective mix of U.S. and international organizations that involve many different strategic issues. Selected personally by the text authors, this unique case selection has been reviewed carefully. Consistent with the nature of strategic issues, the cases included in this book are multidimensional in nature. Because of this, and for readers' convenience, a matrix listing all cases and the dimensions/characteristics of each one is provided at the beginning of the text.Furthermore, the matrix lists each chapter in the main textbook, "Strategic Management: Competitiveness and Globalization, Cases, Eighth Edition", which provides the best fit for teaching each case. While most of the cases cover well-known national and international companies, several examine the strategic challenges experienced in smaller and entrepreneurial firms. As shown by the cases, strategic issues surface for firms competing, for example, in high technology, manufacturing, service, consumer goods, and industrial goods industries. Also included are cases that illustrate characteristics of the industry in which a particular focal firm or organization competes. Many of the cases have enhanced financial analyses as part of the case notes.

Publisher: Cengage Learning, Inc
ISBN: 9780324581133
Weight: 717 g
Dimensions: 252 x 205 x 15 mm
Edition: 8th

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