This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a wide range of current issues.
Publisher: Palgrave Macmillan
Number of pages: 424
Weight: 646 g
Dimensions: 235 x 155 x 25 mm
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