Strategic Management of Technological Innovation (Paperback)
  • Strategic Management of Technological Innovation (Paperback)
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Strategic Management of Technological Innovation (Paperback)

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£117.99
Paperback 336 Pages / Published: 16/02/2016
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Analyze. Formulate. Implement.

Melissa Schilling's Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.

Publisher: McGraw-Hill Education - Europe
ISBN: 9781259539060
Number of pages: 336
Weight: 499 g
Dimensions: 231 x 198 x 13 mm
Edition: 5th edition

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