Strategic Management of Technological Innovation (Paperback)Melissa A. Schilling (author)
- We can order this
Analyze. Formulate. Implement.
Melissa Schilling's Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
Publisher: McGraw-Hill Education - Europe
Number of pages: 336
Weight: 499 g
Dimensions: 231 x 198 x 13 mm
Edition: 5th edition
You may also be interested in...
Please sign in to write a review