Strategic Management for Tourism, Hospitality and Events (Paperback)Nigel Evans (author)
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Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout.
Among the new features and topics included in this edition are:Extended coverage to Hospitality and Events to reflect the increasing need and importance of a combined sector approach to strategyNew international Tourism, Hospitality and Events case studies from both SME's and large-scale businesses are integrated throughout to show applications of strategic management theory, such as objectives, products and markets and strategic implementation. Longer combined sector case studies are also included at the end of the book for seminar work.New content on emerging strategic issues affecting the tourism ,hospitality and events industries, such as innovation, employment, culture and sustainabilityWeb Support for tutors and students providing explanation and guidelines for instructors on how to use the textbook and case studies, additional exercises, case studies and video links for students.
This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students' learning and understanding. This book is an essential resource to Tourism, Hospitality and Events students.
Publisher: Taylor & Francis Ltd
Number of pages: 708
Weight: 1837 g
Dimensions: 248 x 191 x 30 mm
Edition: 2nd New edition
"Nigel Evans' textbook has long been essential reading for students on Strategic Management in Tourism courses. This new edition is very welcome and extending the coverage to hospitality and events and the inclusion of diverse international case studies and an extensive glossary is timely and will be well received by students and course tutors. The book should also be of interest to practitioners in tourism, hospitality and events." - Dr Philip Long, Associate Dean, Head of Tourism Academic Group, School of Tourism, Bournemouth University
"Nigel Evans has provided great cases and updated perspectives on the nature of the closely entwined tourism, hospitality and events sectors and their internationalized dimension. The style of the book is attractive and interesting, using lots of graphics and illustrations as well as many examples and cases to keep students not only engaged but also firmly in touch with the realities and implications of strategic management." - Professor Ray Pine, Dean, Faculty of Management and Hospitality, Technological & Higher Education Institute of Hong Kong
"The second edition of this text has been long awaited by many who continually referred to the first edition. The book fulfils the task of being a fully comprehensive text on all three industries; tourism, hospitality and now also events; this is normally very difficult to achieve in a strategy text book. ã It is essential for students and lecturers as achieves a superb balance between theory and industry practice with the case studies perfectly demonstrating both. It cannot be too highly recommended." - Dr Bridget Major, Principal Lecturer, Newcastle Business School, Northumbria University
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