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Strategic Management: Concepts: Competitiveness and Globalization (Paperback)
  • Strategic Management: Concepts: Competitiveness and Globalization (Paperback)
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Strategic Management: Concepts: Competitiveness and Globalization (Paperback)

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£27.99
Paperback Published: 26/08/1998
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Strategic Management: Comptetiveness and Globalization, Concepts, 3e explores how firms achieve strategic competitiveness, emphasizing integration of resources and capabilities to obtain a sustainable competitive advantage. The text focuses the strategic management process on the outcome and integrates the resource-based view of the firm with the more traditional I/O model. The text emphasizes global issues, competitive forces, and the implementation of a strategic plan/process. The hot topics of corporate governance, TQM, core competencies, strategic alliances, corporate entrepreneurship are covered among others.

Publisher: Cengage Learning, Inc
ISBN: 9780538881883
Weight: 1021 g
Dimensions: 260 x 210 mm
Edition: 3rd Revised edition

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