Strategic Issues in International Retailing (Paperback)
  • Strategic Issues in International Retailing (Paperback)
zoom

Strategic Issues in International Retailing (Paperback)

(editor), (editor), (editor)
£41.99
Paperback 232 Pages / Published: 29/06/2006
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket

This important text takes a strategic approach, examining in-depth studies of a variety of retailers and marrying theory with practice to provide comprehensive coverage for students at every level.

Illustrating and evaluating the strategies of international retailers, developing concepts and theories that enable an understanding of international retailing and showing the contrasts in the approaches adopted by major firms in their international operations, this important text is a must-read for all those studying or working in international retail.

Publisher: Taylor & Francis Ltd
ISBN: 9780415343718
Number of pages: 232
Weight: 363 g
Dimensions: 235 x 159 x 13 mm


MEDIA REVIEWS

'John Dawson is recognized as one of the leading authorities on international retailing. Strategic Issues in International Retailing is a welcome addition to the field. An important aspect of the book is its thoughtful integration of both the conceptual and empirical perspective on the process of retail internationalization. It thoughtfully provides critical assessment of the current growth of international retail by examining the process of internationalization within the context of a retail organization's strategic planning. Based on this framework the experiences of number of major retail organizations - Zara, Carrefour, Boots, Royal Ahold and Tesco can be evaluated. For those interested in understanding the complexities of international retailing, this book is a must read.' - Ken Jones, Dean, Faculty of Business, Ryerson University

You may also be interested in...

How Brands Grow
Added to basket
£22.50
Hardback
Jab, Jab, Jab, Right Hook
Added to basket
Do Purpose
Added to basket
£8.99
Paperback
Building Strong Brands
Added to basket
The 22 Immutable Laws Of Marketing
Added to basket
The Sell
Added to basket
£14.99
Paperback
Hegarty on Creativity
Added to basket
Hooked
Added to basket
£12.99
Hardback
The Challenger Sale
Added to basket
Selling
Added to basket
DK
£5.99
Paperback
Inside Her Pretty Little Head
Added to basket
Ogilvy on Advertising in the Digital Age
Added to basket
DotCom Secrets
Added to basket
£14.95
Paperback
Marketing For Dummies
Added to basket
Web Marketing All-in-One For Dummies
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.