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Strategic International Marketing: An Advanced Perspective (Paperback)
  • Strategic International Marketing: An Advanced Perspective (Paperback)
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Strategic International Marketing: An Advanced Perspective (Paperback)

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£53.99
Paperback 336 Pages / Published: 09/12/2011
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Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.

Publisher: Macmillan Education UK
ISBN: 9780230580244
Number of pages: 336
Weight: 650 g
Dimensions: 246 x 189 x 18 mm

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