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Strategic Internal Communication: How to Build Employee Engagement and Performance (Paperback)
  • Strategic Internal Communication: How to Build Employee Engagement and Performance (Paperback)
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Strategic Internal Communication: How to Build Employee Engagement and Performance (Paperback)

(author)
£34.99
Paperback 192 Pages
Published: 03/06/2014

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Effective internal communications is a much neglected area in the world of business. While most organizations recognize that the external communication between customers and shareholders is crucial to the success of a business, very few consider the implications of their internal communication or develop a clear strategy for it. So while management decisions may be perfectly rational, badly executed communication can leave staff across the organization confused, worried or disinterested. Strategic Internal Communication offers a complete approach to building engagement, performance and cultural integration in any organization. It looks at the relation between the traditional silos of internal communication, HR and employee engagement and demonstrates, using the new Dialogue Box approach, how to use communication more effectively and strategically to break down these barriers.

Publisher: Kogan Page Ltd
ISBN: 9780749470111
Number of pages: 192
Weight: 301 g
Dimensions: 235 x 156 x 10 mm


MEDIA REVIEWS
"We are making great use of the Dialogue Box; it is both innovative and challenging. Our managers find it an excellent analytic and diagnostic tool to improve their communication capabilities." Hisham S Al-Joher, Director, Global Internal Communication, SABIC "Cowan's emphasis on attending to the feelings and experiences of all individuals in order to achieve effective internal communication is a welcome contribution." Lisa M Cuklanz, Professor and Chair, Communication Department, Boston College "Internal communications, both agency and client side, is crying out for an innovative approach for the 21st century, and this book sets a new agenda, connecting the dots with employee engagement and HR, as well as providing an amazing tool to help clients innovate" Jim Donaldson, EVP, Corporate Communications, EMEA at Weber Shandwick

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