Strategic Implications of Brand Managers Perception of Their Brand Market Environment: Empirical Evidence from Turkish Brand Managers - Working Paper S. 2003-21 (Paperback)Okdemgil Mehmet (author)
Paperback 27 Pages / Published: 01/02/2004
- Not available
Publisher: University of Birmingham
Number of pages: 27
Dimensions: 29 x 4 mm
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