Strategic Focus on Maximising Online Profit in Retail Banking: Updating Your E-strategy (Paperback)William Essex (author)
Paperback Published: 01/05/2001
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Most retail banks have now spent serious money on establishing an Internet presence. However, many have not yet achieved their target return on their investemnt. This report examines how retail banks can upgrade Internet, wireless and iTV provision in the light of evolved best practice, and thus how to maximise the profit potential of the e-stratey within the overall commercial proposition.
Publisher: Informa Professional
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