Strategic Concepts (Paperback)Clive Sutton (author)
Paperback 192 Pages / Published: 08/07/1998
- Not available
In recent years, corporate strategy has seen a plethora of instant solutions, such as downsizing, re-engineering, outsourcing and continuous innovation. This is in contrast to the earlier emphasis upon scope and synergy. This text presents a balance by setting strategic trends in their historical context. Topics are considered as a series of options, rather than as strategic imperatives and corporate decisions explained by general analysis, supported by examples from a number of firms in Europe, America, Japan and South Korea, in both manufacturing and service industries. The text is primarily intended for undergraduate and MBA business programmes.
Publisher: Palgrave Macmillan
Number of pages: 192
Weight: 301 g
Dimensions: 234 x 156 x 10 mm
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