Visit our Christmas Gift Finder
Click & Collect from 2 Hours*
Free Delivery to UK Shops
Free UK Standard Delivery On all orders £20 and over Free Delivery to UK Shops Local shops and expert booksellers nationwide Free Click & Collect to UK shops From 2 hours of your order*
Strategic Communication: An Introduction (Hardback)
  • Strategic Communication: An Introduction (Hardback)
zoom

Strategic Communication: An Introduction (Hardback)

(author), (author)
£120.00
Hardback 160 Pages / Published: 23/01/2018
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket

Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Strategic communication is an emerging practice and research field integrating established disciplines such as public relations, organizational communication and marketing communication into a holistic framework. The field is based on an awareness of the fundamental importance of communication for the existence and performance of all organizations.

This textbook offers a broad insight into the field of strategic communication. The main aim of the book is to give a general overview of theories, concepts and methods in strategic communication. The book also aims to develop an understanding of different perspectives and the consequences each one has for practice. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems.

The authors apply a reflective and practice-oriented approach meaning earlier research or theories are not only described, but also discussed from different critical perspectives. A practice-oriented approach means, in this book, that the authors strongly emphasize the role of contexts and situations-where strategic communication actually happens. This book will help business and communications students to not only define and understand a variety of strategic communications theories, but to use those theories to generate communication strategy and solutions.

Publisher: Taylor & Francis Ltd
ISBN: 9781138657045
Number of pages: 160
Weight: 363 g
Dimensions: 235 x 159 mm


MEDIA REVIEWS

"It is an admirable text that brings together theories from a number of fields. Indeed, the book is a veritable smorgasbord of interesting and relevant concepts. It rattles through them at a rapid rate, all within broad reflective, critical and holistic perspectives."
Kevin Ruck, Co-founder of PR Academy and the author of Explroing Internal Communication (Routledge)

"I think this book would be an excellent resource for anyone who wants a universal look at the practice of strategic communication." Linda Davies, TechComm

You may also be interested in...

On Dialogue
Added to basket
£15.99
Paperback
Get Me a Murder a Day!
Added to basket
Fashion as Communication
Added to basket
Vital Conversations
Added to basket
Paper: An Elegy
Added to basket
£9.99
Paperback
How Organizations Develop Activists
Added to basket
The Culture Map
Added to basket
£20.99
Hardback
McQuail's Mass Communication Theory
Added to basket
Signs and Machines
Added to basket
Noise
Added to basket
£10.99
Paperback
The Contradictions of Media Power
Added to basket
The Art of Listening
Added to basket
£26.99
Paperback
How to Win Campaigns
Added to basket
£25.99
Paperback
The Body Language Bible
Added to basket

Please sign in to write a review

Your review has been submitted successfully.