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Strategic Brand Management (Hardback)
  • Strategic Brand Management (Hardback)
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Strategic Brand Management (Hardback)

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£159.99
Hardback 600 Pages / Published: 10/08/2012
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Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-and thus improving the long-term profitability of specific brand strategies.

Publisher: Pearson Education (US)
ISBN: 9780132664257
Number of pages: 600
Weight: 1370 g
Dimensions: 276 x 216 x 25 mm
Edition: 4th Revised edition

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