Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition (Paperback)
  • Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition (Paperback)
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Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition (Paperback)

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£97.99
Paperback Published: 29/03/2002
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For Strategic Management courses. Most appropriate at the graduate level/EMBA/MBA courses. This book comprehensively examines the wide spectrum of techniques involved in analyzing business, competitive data, and information. Twenty-four analytical tools are discussed and evaluated with examples to illustrate their most effective application. Perfect as a supplement to any strategy course.

Publisher: Pearson Education (US)
ISBN: 9780130888525
Weight: 948 g
Dimensions: 253 x 202 x 28 mm
Edition: US ed

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