Visit our Christmas Gift Finder
Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM) - Advances in Culture, Tourism and Hospitality Research 11 (Hardback)
  • Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM) - Advances in Culture, Tourism and Hospitality Research 11 (Hardback)
zoom

Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM) - Advances in Culture, Tourism and Hospitality Research 11 (Hardback)

(volume editor), (volume editor)
£70.99
Hardback 392 Pages / Published: 08/01/2016
  • We can order this

Usually dispatched within 2 weeks

  • This item has been added to your basket
Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM) reviews cultural and tourism/hospitality applications of Carl Jung's work on archetypes in shaping behavior and unconscious/conscious thought. SCADAM includes a testing manual on how to use Donald T. Campbell's "degrees of freedom" (DOF) test for story-archetype assignments of what consumers and brands tell about consumption experiences of product/service brands, places, and drama/life enactments. SCADAM includes assignment testing and example scoring for each of 12 archetypes: 1. Caregiver (CA); 2. Creator (CR); 3. Everyman/woman (EV); 4. Explorer (EX); 5. Hero (HE); 6. Innocent (IN); 7. Jester (JE); 8. Lover (LO); 9. Magician (MA); 10. Ruler (RU); 11. Sage (SA); 12. Shadow (SH). SCADAM increases accuracy of researchers' interpretations of consumers' (emic) interpretations of dramas in consumption experiences; SCADAM provides for comparing DOF testing in scoring alternative archetypes. Thus, this manual provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell. SCADAM builds on prior studies in the literature by the authors and colleagues.

Publisher: Emerald Publishing Limited
ISBN: 9781785602177
Number of pages: 392
Weight: 726 g
Dimensions: 229 x 152 x 25 mm

You may also be interested in...

I Was Here
Added to basket
£35.00
Hardback
A Landscape of Travel
Added to basket
The Heritage Obsession
Added to basket
Tourism
Added to basket
£49.99
Mixed media product
The Tourist
Added to basket
£24.00
Paperback
Travel and Tourism for BTEC National: Bk. 1
Added to basket
Veniceland Atlantis
Added to basket
Strategic Managerial Accounting
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.