Sticky Marketing: Why Everything in Marketing Has Changed and What to Do About It (Paperback)
  • Sticky Marketing: Why Everything in Marketing Has Changed and What to Do About It (Paperback)
zoom

Sticky Marketing: Why Everything in Marketing Has Changed and What to Do About It (Paperback)

(author)
1 Review Sign in to write a review
£16.99
Paperback Published: 03/01/2011
  • Not available

This product is currently unavailable.

  • This item has been added to your basket
Check availability At your local shop
We live in a world were people have become empowered. Consumers can contact companies directly and they can talk to each other with a powerful voice they never had before. "Sticky Marketing" takes into account these fundamental changes and provides a new set of rules for effective communications in a world transformed by new technology. It introduces a new model of customer engagement and asks 'not what your marketing can do for you, but what your marketing can do for your customer'. Companies have to move away from the old marketing system of shouting messages at people to attracting them by providing value around their product or service - in other words by becoming 'sticky' or attractive. Grant Leboff argues that it is not 'return on investment' that matters but 'return on engagement', not your unique sales point (or USP), but your customer engagement point (your CEP), that will make the difference in today's cluttered marketplace. "Sticky Marketing" proves that marketing should now be about value creation if you want to truly engage with your customers. It is only by providing value that you can win the battle for customer attention - stop shouting and start a conversation.

Publisher: Kogan Page Ltd
ISBN: 9780749460501
Weight: 329 g
Dimensions: 235 x 155 x 18 mm

You may also be interested in...

Branding For Dummies
Added to basket
Selling to Win
Added to basket
£14.99
Paperback
Essentials of Marketing
Added to basket
The Challenger Sale
Added to basket
Marketing Strategy and Management
Added to basket
Growth Hacker Marketing
Added to basket
The Economist: Marketing
Added to basket
Selling
Added to basket
DK
£5.99
Paperback
Hegarty on Creativity
Added to basket
The Fire Engine That Disappeared
Added to basket
80/20 Sales and Marketing
Added to basket
Hooked
Added to basket
£12.99
Hardback
Marketing For Dummies
Added to basket
How Brands Grow
Added to basket
£22.50
Hardback

Reviews

View all

“Sticky Marketing”

In his latest book, Grant Leboff, marketing guru explains how the abundance of choice and the fragmentation of media and communications has fundamentally changed the relationship between business and consumers.... More

Paperback edition
4th November 2011
Helpful? Upvote 10

Please sign in to write a review

Your review has been submitted successfully.