Stickier Marketing: How to Win Customers in a Digital Age (Paperback)
  • Stickier Marketing: How to Win Customers in a Digital Age (Paperback)
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Stickier Marketing: How to Win Customers in a Digital Age (Paperback)

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£22.99
Paperback 272 Pages / Published: 03/02/2014
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In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to producing effective marketing communications in a world of consumers empowered by new digital technology who do not want to be shouted at but engaged with. It shows readers how providing return on engagement, rather than return on investment, and a customer engagement point, rather than a unique selling point, is what will make the difference in today's cluttered marketing place. Updated throughout, this new edition also includes brand new chapters on content marketing, discovery and mobile marketing.

Publisher: Kogan Page Ltd
ISBN: 9780749471088
Number of pages: 272
Weight: 382 g
Dimensions: 234 x 156 x 10 mm
Edition: 2nd Revised edition


MEDIA REVIEWS
"...should be considered nothing less than gospel." * Elite Business Magazine *
"Grant says the world wide web has commoditised the world, and being good at what you do is the minimum entry level to be allowed to compete - this is very powerful advice. It's not about what your business does, it's about how it does it, and who you do it for." * Talk Business *

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