Start-up: A Practical Guide to Starting and Running a New Business (Paperback)
  • Start-up: A Practical Guide to Starting and Running a New Business (Paperback)

Start-up: A Practical Guide to Starting and Running a New Business (Paperback)

£64.99
Paperback Published: 14/10/2010
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This guide for aspiring entrepreneurs provides expert advice on every aspect of launching a new business. It is designed to be of particular value for academics wishing to exploit the commercial value of a new technology or business solution. Inspiring and readable, it shows how to evaluate the strength of a business idea, how to protect inventions, reviews legal steps and responsibilities, shows how to position products in the market, how to create a business plan and raise initial capital. Case studies, exercises and tips demystify the process of starting a business, build confidence and greatly increase the chances of success.

Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN: 9783642069536

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