Stakeholder Power (Paperback)
  • Stakeholder Power (Paperback)
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Stakeholder Power (Paperback)

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£13.99
Paperback 272 Pages / Published: 20/06/2002
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In today's business environment, the most important weapon in any company's arsenal is not its products or services but its relationships with customers, employees, suppliers, investors, and the communities it serves. Balancing conflicting agendas while creating value for all the stakeholders is an enormous challenge, but one that pays off in the long run as the company builds commitment, both inside and outside the firm, to everything the company provides and stands for. Drawing from their firm's sixty-year history as a pioneer in corporate reputation, consumer psychology, and market research, the authors present a practical model for hard-wiring stakeholder management into strategy and reaping the rewards, through continuous innovation and profitable growth.

Publisher: INGRAM PUBLISHER SERVICES US
ISBN: 9780738206837
Number of pages: 272
Weight: 374 g
Dimensions: 228 x 153 x 16 mm

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