Sports Marketing: A Strategic Perspective: International Edition (Paperback)
  • Sports Marketing: A Strategic Perspective: International Edition (Paperback)
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Sports Marketing: A Strategic Perspective: International Edition (Paperback)

(author)
£127.99
Paperback 480 Pages
Published: 24/04/2008

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Written from a strategic marketing perspective, this book explores the complex and diverse nature of sports marketing. The author presents a framework to help explain and organise the process, and looks at how principles are applied in practice.

Publisher: Pearson Education (US)
ISBN: 9780138137458
Number of pages: 480
Weight: 836 g
Dimensions: 254 x 207 x 17 mm
Edition: 4th edition

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