Sport Management Cultures (Hardback)Vassil Girginov (editor)
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The book offers a comprehensive review of the conceptualisations of culture and its relation with sport management by examining a range of issues: the emergence of multiculturalism as a policy issue; the impact of commonly shared cultural values within the fitness industry on managers and organisations behaviour; building cultural bridges in community sport organisations; cultural meanings attached to the consumption of Olympic merchandise, and culturally-informed interpretation through a reflective analysis of sport management texts.
This book was published as a special issue of European Sport Management Quarterly.
Publisher: Taylor & Francis Ltd
Number of pages: 138
Weight: 408 g
Dimensions: 248 x 171 mm
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