Sport Analytics: A data-driven approach to sport business and management (Hardback)
  • Sport Analytics: A data-driven approach to sport business and management (Hardback)
zoom

Sport Analytics: A data-driven approach to sport business and management (Hardback)

(editor), (editor)
£110.00
Hardback 256 Pages / Published: 16/11/2016
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket

The increasing availability of data has transformed the way sports are played, promoted and managed. This is the first textbook to explain how the big data revolution is having a profound influence across the sport industry, demonstrating how sport managers and business professionals can use analytical techniques to improve their professional practice.

While other sports analytics books have focused on player performance data, this book shows how analytics can be applied to every functional area of sport business, from marketing and event management to finance and legal services. Drawing on research that spans the entire sport industry, it explains how data is influencing the most important decisions, from ticket sales and human resources to risk management and facility operations. Each chapter contains real world examples, industry profiles and extended case studies which are complimented by a companion website full of useful learning resources.

Sport Analytics: A data-driven approach to sport business and management is an essential text for all sport management students and an invaluable reference for any sport management professional involved in operational research.

Publisher: Taylor & Francis Ltd
ISBN: 9781138667129
Number of pages: 256
Weight: 635 g
Dimensions: 248 x 171 mm

You may also be interested in...

The Last Champions
Added to basket
£9.99
Paperback
The Fight
Added to basket
£9.99
Paperback
Charlton Athletic Miscellany
Added to basket
Fear and Loathing in La Liga
Added to basket
Slaying the Badger
Added to basket
The Gloucester Rugby Miscellany
Added to basket
A Lifetime In A Race
Added to basket
Never Mind the Owls
Added to basket
Anfield of Dreams
Added to basket
£8.99
Paperback
Nottingham Forest Miscellany
Added to basket
That Near Death Thing
Added to basket
Arsenal on This Day
Added to basket
The Blues are Back in Town
Added to basket
A Voyage For Madmen
Added to basket

Please sign in to write a review

Your review has been submitted successfully.