In this edition, the authors have added cases which are of particular relevance, given the changing political climate in South Africa. The cases of Llilangeni and the Olympics are of significance, as they both involve international marketing. Also added are cases written for examination purposes - Progress Computers, Pasta Bella and Pharmco - a further case called Zoom, and a Part B for the Blue Sky Airline case in which the SERVQUAL questionnaires are presented. Other additions are the Bertie's Landing and Opus Investments cases.
Publisher: Juta Academic
Edition: 2nd edition
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