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Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding (Hardback)
  • Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding (Hardback)
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Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding (Hardback)

(author)
£59.99
Hardback 179 Pages / Published: 06/10/2003
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Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.

Publisher: Palgrave USA
ISBN: 9781403905192
Number of pages: 179
Weight: 470 g
Dimensions: 235 x 155 x 15 mm


MEDIA REVIEWS

'Defines a new competitive area in the creation and development of brand-sound. I actually believe this may be the first book on the subject.' - Keith Clack, The Bookseller

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