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Social Media Performance Evaluation and Success Measurements - Advances in Social Networking and Online Communities (Hardback)
  • Social Media Performance Evaluation and Success Measurements - Advances in Social Networking and Online Communities (Hardback)
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Social Media Performance Evaluation and Success Measurements - Advances in Social Networking and Online Communities (Hardback)

(editor)
£164.00
Hardback 206 Pages / Published: 30/05/2017
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There are many different social media platforms that provide a wide array of services. Exploring the results yielded by these platforms can enhance their usefulness and impact on society's advancement.

Social Media Performance Evaluation and Success Measurements is a pivotal reference source for the latest scholarly research on social networking participation expectations and values to examine individual performance in digital communication activities. Featuring coverage across a range of topics, such as crisis communication, social networking engagement, and return on investments, this publication is ideally designed for academicians, practitioners, and researchers seeking current research on the benefits of utilizing the social network environment of today.

Publisher: IGI Global
ISBN: 9781522519638
Number of pages: 206
Weight: 785 g
Dimensions: 229 x 152 x 19 mm

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